What a Digital Product Passport contains
A DPP brings together the data that is normally scattered across spec sheets, supplier emails and PIM systems into one verified record. The exact fields depend on the product category, but most passports cover the same building blocks.
- Identifiers — SKU, GTIN, EAN and a unique product identifier
- Materials and substances, including recycled content
- Country of origin, manufacturer and supplier
- Carbon footprint and environmental impact
- Repairability, spare parts and recyclability
- Certifications, compliance documents and end-of-life guidance
Why Digital Product Passports matter
The DPP is the backbone of the EU's move toward a circular economy. It gives consumers, inspectors, repairers and recyclers a single, trusted source of truth about a physical product.
For brands and manufacturers, a DPP is becoming a regulatory requirement under the EU Ecodesign for Sustainable Products Regulation (ESPR) — but it is also a chance to prove sustainability claims and stand out.
How to create a Digital Product Passport
You rarely need to collect product data from scratch. Most of it already exists in feeds, spreadsheets and PIM or ERP systems. The work is consolidating, completing and validating it.
DPP Hub imports your existing product data, uses AI to fill missing compliance and sustainability fields, validates each passport against category requirements, and publishes a public passport page with a QR code.
Frequently asked questions
Is a Digital Product Passport mandatory?
Yes, for a growing list of product categories. The EU ESPR makes DPPs mandatory category by category over the coming years, starting with priority groups such as textiles and batteries.
Which products need a Digital Product Passport?
Priority categories under the ESPR working plan include textiles and apparel, electronics, furniture and steel. Batteries are covered separately by the EU Battery Regulation.
How do people access a DPP?
Through a data carrier on or near the product — most commonly a QR code — that links to a public passport page readable on any phone.